Inalca's 50th birthday: The company, founded on 1 July 1963 in Castelvetro by Luigi Cremonini, was born with the ambition of becoming the first real industry in the production of beef in Italy. Over time it has revealed a solid base for the Group’s successive activities of diversification, which today represents the third Italian player in the agro-food sector with a turnover in 2012 that reached the threshold of 3,42 million Euro.
From the original company nucleus, dealing with beef production, a succession of activities in the distribution sector followed, which today are represented by MARR, and in concession and commercial catering (Chef Express and Roadhouse Grill).
As Luigi Cremonini explains, "Fifty years of work is a long journey. At the same time it made us understand that much remains to be done. So we are happy, but we do not have time for self compliments. This anniversary above all serves to maintain clarity of ideas. It is the first-born, Inalca, which we celebrate. And for me this means that we were right; the future was in the meat industry. From here you can reach all over the world. Now we are not only in the meat industry, but also in other sectors, because we have always tried to enhance our product and also have in hand what is downstream. We have entered into areas that are synergistic, such as food distribution for hotels and restaurants, with Marr today the first national company, and catering, which is another world further downstream and where we have absolute leadership on the railways".
To celebrate the anniversary, the company planned two initiatives in Modena on 6 July and in Rome on 13 July.
6 July 2013 – Forum Monzani, Modena
The event at the Monzani Forum in Modena was an important occasion to celebrate together with the staff the 50th anniversary of the Group.
The most suggestive moment of the evening was the rewarding of the many workers who have served the company loyally for more than 25 years.
Luigi Cremonini recalled that "There would be no team if there were no men. Do not forget even for a minute the fact that so many people, top managers but also employees, workers, sales agents and foodservice operators have embraced the objectives that I was indicating. Without them I would not have gone anywhere. I am proud and grateful that the work has been carried out together with the initiative and the skills of so many".
The comedy of Paolo Cevoli and Leonardo Fiaschi, under the overall direction of the journalist Alessandro Cecchi Pavone, brightened the evening.
On this important occasion a video and a book about the Inalca’s 50 years, entitled “A glance at the past to build the future”, coordinated by Claudia Cremonini, was presented. The book is published by the editors Artioli of Modena.
works are the result of an important historical and photographic research that
have pursued the objective of narrating, with the help of statements and images,
the first 50 years of one of the biggest Italian food industries and its
DOWNLOAD THE E-BOOK
It is also possible to download the digital version of the book, thought the QR code on the side.
Full of pictures and interactive contents, the E-book is now available for iPad
"These first fifty years”, concluded Luigi Cremonini, “have fully demonstrated the validity of business models applied in three business sectors: the challenge of the next decades regarding their replicability in new geographic areas and the comparison with new economic demands, first of all to produce more while consuming less, thus ensuring more and more secure access to food for the entire world population, in complete respect of environmental sustainability".